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Why is Usability Testing essential for product development?

June 20, 2018
Usability Testing

“Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.” – Jeffrey Zeldman

Usability Testing is an assessment of how easy it is to use any product. It happens with real users to measure how ‘usable’ or ‘intuitive’ a product is and how easy it is for users to reach their goals. Usability Testing is the process of evaluating a product or service by testing it with representative users which are implemented in a technique of “user-centered interaction design”.

The user love your product when it helps to complete their goal effortlessly, and they will continue to use it, they will also recommend others to use. To achieve that we need to know how the users using your product and if the product is not user-friendly, then people will leave.

During product development, usability is the primary area which is highly focused. It doesn’t matter how clean and appealing the UI is if the customers are unable to figure out how to use a specific feature in your product.

Usability Testing is a beneficial and proven way to identify and fix your issues related to the product to deliver a great user experience for your customers. Conducting usability testing at the right time with the right audience reduces the risk of building a dysfunctional product. Also, it saves our time, cost & effort. The target of usability testing is to check any usability problems and the user’s satisfaction with the product. Usability Testing can help to fix all the issues that a user may face even before the launch of the product. Testers involved in usability testing need to have excellent observation skills to identify the user’s difficulties.

Usability testing is your answer to all the woes. It defines the common question like

  1. Are the users happy when they use the product?
  2. Are the users able to complete the core task of the product without any failure?
  3. Are essential features identified effortlessly?

By doing usability testing, we can satisfy our customers and users resulting reduction of our bounce rates, increase customer loyalty and reduction in the risk of the product failure. Also, it decreases support & training costs and helps to build a quality product with reduced errors.


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